Centuries of Experience
Decades of Results
Founded in 1988 by David Perry and Anita Martel, Perry-Martel International is an Ottawa based boutique international executive search and management consulting firm. “We started out as clients of recruiting agencies, but were disappointed with their lack of results and accountability. We decided to do it better.” Perry-Martel’s approach pairs our partners search experience with a team of dedicated researchers helping us consistently punch above our weight class.
Over 1500 Projects Completed
The Partners [in life too]
Author of seven books including: Hiring Greatness (Wiley, 2016), Executive Recruiting for Dummies (Wiley, 2017) and Guerrilla Marketing for Job Hunters 3.0 (Wiley, 2011), David had an unusual start—both as a recruiter and in life.
The son of an officer in the Royal Canadian Navy, David was born in Quebec City with heart complications that should have ended his life before it started. But against all odds he survived, developing a doggedly optimistic strength along the way. And although David’s keen understanding of both business and people was obvious from an early age, it wasn’t until a few years into a career as a manager for Consumers Distributing that he accidentally stumbled into his first search.
It was the beginning of an ’empire’. As managing partner for Perry-Martel International, David has billed more than 60,000 hours during 30+ years of executive search projects which have totaled more than $380M in salary.
His first hire, years ago, set the tone for a career and business that could politely be described as unconventional. Stepping into a new role as general manager at the former Consumers Distributing, David was brought in to deal with ongoing management and labor issues. It wasn’t long before under-performing staff threatened to quit their jobs collectively, so David replaced them all in one fell swoop by recruiting an entire swing-shift team he’d been scouting from a nearby McDonald’s. After noticing their seamless teamwork during one of his lunch breaks, he had scouted them for weeks before approaching each one individually. And when the day came, he ended up firing and hiring 25 people in one shot. The store hit its largest profit ever the next quarter.
David eventually decided to pursue recruiting full-time after several successful searches, making his own rules along the way. Not afraid to get his hands ‘dirty’, he was eventually nicknamed “The Rogue Recruiter” by the Wall Street Journal for his unusual but effective tactics.
Coming from a family that constantly moved across North America, as a young man David quickly developed a knack for reading and understanding people. It was this innate ability to size others up that pushed him to the top of the recruiting business. Knowing what people are good at, and placing them in the right opportunities, was “always easy for me,” he says. “I didn’t have to think about it – it was just something I could do. And then when I realized I could be paid for it, well, I’ve never looked back.”
David parlayed that ability into a business with a 99.54% success rate, and a 100% guarantee; if things don’t work out, he replaces the candidate at his own cost. He understood at an early age that people are at their happiest and most effective when they feel valued, and that a recruiter can get anyone there by playing to their strengths. It’s a philosophy that’s at the core of his business, and one that has inspired several books along the way.
In 1999, with the dot-com economy balanced on the precipice, Nortel Networks Corp. announced the eventual layoffs of 8,000 employees. Considering the company’s importance to the local economy at the time, tensions in Western Quebec soon reached an unbearable pitch—things got so bad, David returned from vacation to find more than 800 of the 8,000 jobless, former Nortel employees lined up outside his office. He knew he’d never be able to help all of them. He was a recruiter, after all, not a job agency. But as he set to work developing a reading list to help them find work, what he found instead was lots of useless information and an overwhelming sense of dread as he realized that what was available wasn’t good enough.
So he wrote a book that he eventually sold online, funneling the money to, The Western Quebec Education Foundation, which he and his father originally funded to raise money to help build English speaking schools in Quebec. He soon contacted Jay Conrad Levinson of the Guerrilla Marketing Empire, and several months later they were working together on their first book. This would eventually lead to several editions of Guerrilla Marketing for Job Hunters, along with a job hunting boot camp which has inspired the upcoming “Put America Back to Work” campaign. He’d transformed from solely recruiting to coaching, but in the end it all came back to people: he understood what employers were looking for, and how employees could meet their needs. He just started to teach people to do it for themselves.
Father of four and husband to one, David lives in Western Quebec while operating his boutique executive search firm in Ottawa. After graduating from McGill University with a double major in economics and industrial relations, David was once a Captain in the Canadian Reserves tasked with planning and conducting an Arctic Indoctrination Course above the Arctic Circle in 1981. Far from the Arctic these days, on his lunch breaks you can find him at the local Chapters Starbucks on Ottawa’s Rideau Street, enjoying what he’s cheekily dubbed the “Canadiano”. A few years ago he was presented with the Queen Elizabeth II Diamond Jubilee Medal for as he put it, “community service”.
David is a recruiter, job search coach, author and a sought after business and career motivational speaker. And as he puts it, businesses are operating at a time where the competition for exceptional talent is so high, they can’t afford to get things wrong. So he teaches companies not only how to hire the right people (and keep them), but also candidates on how to make business decisions that will shape their careers. When asked how he does it, he says there’s never a set plan—and there shouldn’t be. It’s all about having a goal but being open to change course and incorporate new opportunities, which he says leads to the best results and, ultimately, success. He recently finished off the final chapters of his latest book, Executive Recruiting for Dummies, while preparing to speak at TEDx and the Great People Inside Conference in Romania.
Anita Martel is a senior partner at Perry-Martel International Inc. and a performance consultant in Emotional Intelligence. She is also a partner in Guerrilla Job Search International and is a member of the team of professional recruiters that put together the Guerrilla Job Search System of products and services using leading edge job search techniques.
Through her +35-year career Anita has focused on program development and management, education and counseling within the human resources, academic and addictions fields. Anita is an international speaker on executive recruiting and job search techniques. She is the author of the Absolute Job Search Guide, a contributing author for all three editions of Guerrilla Marketing for Job Hunters (WILEY 2005, 2009, 2011), co-author of Don’t Hire a Liar (PMI 2003) and Beyond Great: Hiring the Best Leaders (PMI 2001).
Anita graduated from McGill University with a Bachelor of Arts degree majoring in Psychology & Women’s Studies, was a Commissioned Officer holding the rank of Captain in the Canadian Armed Forces Reserves, is a Registered Guild Recruiter and member of the Canadian Advance Technology Alliance.
The Research Team
Peter was a research librarian for Private Equity and Venture Capital firms whom we liberated to work with us and leverage his little black book to finance his golden years. As such, he has ears and contacts in every major technology company around the globe.
As board director for one of America’s largest engineering firms, Lynda continues to leave her mark on the skyline while providing us with even more incredible business intelligence. If you build it, she will come.
Commercial/Residential Real Estate
Starting out as a broker, Romain is a Director of Acquisitions with at one of the U.S’ largest real-estate developers. He’s been involved in projects across the globe, from New York to Shenzhen.
Livia is the newest member of the research team and our resident purple squirrel. Livia is an inside sales expert with a background in SAAS and Telecommunications. Oh and industrial engineering. Oh and commercial real-estate. Oh and IoT. Like we said, purple squirrel.
With over 20 years of experience as a marketing executive under his belt Thomas has worked with nearly every major marketing firm in North America. If it’s flashy, eye catching and trying to sell you something, chances are Thomas has worked with the company that made it.
Chris and Chris
Start-ups are tricky, and require more eyes than other projects. So we got more eyes. Chris(tine) and Chris(topher) are both former founders with successful exits under their belts. From supply chain to marketing, Chris & Chris know exactly who start-ups need at exactly the right time to succeed.