A lot of Canadian companies still think too small.
They are building local leadership teams for a continental game.
That is a mistake.
The smarter play is to build a North American leadership structure now: Canadian headquarters, American revenue firepower, distributed execution, and operators who know how to scale in bigger markets.
That is not theory. That is available.
The tariff war has created friction in the U.S. market. Friction creates uncertainty. Uncertainty creates movement. Movement creates hiring opportunity for leaders willing to act before the crowd catches on.
You do not need to “beat” Silicon Valley.
You need to recruit from it.
The next winners in Canada will not just have better products. They will have better operators.
Full article here:
https://perrymartel.com/tariff-war-talent-window-canadian-ceos/
