Most Canadian CEOs are reacting to the tariff war like spectators.
That is a mistake.
This is not just a trade story. It is a talent story. U.S. companies under pressure will slow hiring, delay growth bets, and shake loose operators who normally never surface. That creates an opening for Canadian firms willing to recruit aggressively.
The smart move right now is not retreat. It is leadership upgrade.
A stronger CRO.
A battle-tested CFO.
A scale operator who has seen the movie before.
That is how you gain ground while others freeze.
The firms that move now will look lucky later. They will not be lucky. They will simply have acted while everyone else hesitated.
Read the full article here:
https://perrymartel.com/tariff-war-talent-window-canadian-ceos/
If you think more Canadian CEOs need to wake up to this, comment below and repost it.
