Chris Van Wagoner

Chris Van Wagoner: Strategically Steering ConnectMeVoice to New Heights

How Chris Van Wagoner's Revolutionary Vision Transformed ConnectMeVoice and Set a New Industry Standard!

Introduction: A Visionary Move

The recruitment of Chris Van Wagoner as the Chief Operating Officer at ConnectMeVoice was not just a hiring decision; it was a strategic maneuver aimed at fundamentally transforming the organization. Tasked with the mission to revamp family-owned unified communications as a service (UCaaS) company into a high-performing unified telecommunications business, Van Wagoner’s arrival marked the beginning of a new era. This case study delves into how his leadership not only redefined ConnectMeVoice but also paved the way for its acquisition and seamless integration into Cloudli Communications.

The Transformation at ConnectMeVoice

Reorganizing for Excellence

Van Wagoner embarked on a comprehensive restructuring of ConnectMeVoice, focusing on operational excellence. He reshaped the existing team dynamics and brought in new talent while fostering a culture of accountability, communication, and trust. This reorganization aimed at not just meeting but exceeding operational excellence through clear objectives and robust corporate governance.

Metrics-Driven Management

Introducing and managing annual corporate objectives, Van Wagoner aligned the company’s focus on Objectives and Key Results (OKRs) tightly coupled with key performance indicators (KPIs) for Revenue, EBITDA, and Customer Satisfaction (CSAT). This metrics-driven approach provided a clear roadmap for the company’s strategic direction, ensuring all efforts were quantifiable and aligned with overarching goals.

Digital Transformation

A significant pivot under Van Wagoner’s leadership was the shift from a 100% on-premise operation to a fully remote working environment, a transition expedited by the COVID-19 pandemic. This shift not only demonstrated the company’s agility but also its resilience in maintaining growth amidst challenging times.

Innovating the Platform

Van Wagoner spearheaded the design and implementation of a new user interface (UI) and user experience (UX) offering an intuitive and user-friendly service platform that stood out in the competitive UCaaS landscape. At the same time, the renaissance of the service platform via REST APIs enabled faster feature delivery, better stability, and quicker response to customer needs.

Growth and Market Positioning

Under his guidance, ConnectMeVoice achieved a consistent 12% annual recurring revenue (AAR) growth, even through the COVID-19 epidemic, by rapidly pivoting sales and marketing efforts towards the digital realm. Van Wagoner also played a crucial role in reducing monthly recurring revenue (MRR) churn by establishing consistent partner outreach and communication, alongside forming an Advisory Board to deepen customer engagement and feedback.

The Acquisition and Beyond: Joining Forces with Cloudli

Preparing for Acquisition

Van Wagoner’s strategic restructuring and focus on growth not only enhanced ConnectMeVoice’s operational and financial performance but also positioned it as an attractive acquisition target. His efforts culminated in the strategic acquisition of ConnectMeVoice by Cloudli Communications, where he was appointed the overall COO.

Simplifying and Scaling at Cloudli

At Cloudli, Van Wagoner quickly identified the key operational objective was to ‘simplify’ the overlapping organizations – from product portfolio to operational teams, and from internal billing/financial to external customer facing. Within six months. he completed a company-wide re-organization that focused and streamlined roles and responsibilities. By automating formerly manual processes, Van Wagoner improved employee productivity by almost 50%. while significantly improving its diverse service platform’s uptime from 85% to 99.95%.

Driving Growth and Integration

Van Wagoner managed the seamless integration of ConnectMeVoice into Cloudli’s operations which increased headcount by 38%. He drove a combined 8%+ AAR growth—surpassing the category leaders—while increasing EBITDA from 11% to 16%. His leadership ensured the technical scaling of UCaaS service platforms to seamlessly accommodate business growth.

Reflecting on Leadership and Success

Chris Van Wagoner’s tenure at ConnectMeVoice and his subsequent role at Cloudli Communications showcase his exceptional ability to strategically steer companies towards operational excellence, market leadership, and financial success. His vision, strategic planning, and execution have left an indelible mark on the UCaaS landscape, demonstrating the transformative power of visionary leadership.

Achieving Success

The interview with Van Wagoner, conducted three years into his tenure, highlighted his monumental success. He successfully increased the company’s revenues, reorganized the staff for optimal performance, and positioned ConnectMeVoice for a successful acquisition by Cloudi. His leadership not only revitalized the company but also set a new standard in the industry.

Leadership Matters

The acquisition of ConnectMeVoice by Cloudi was not only a financial milestone but also a validation of Van Wagoner’s vision and operational success. This acquisition served as a testament to the company’s robust growth, market value, and potential for future expansion. The integration into Cloudi was smooth, owing to the strong foundations laid by Van Wagoner, further emphasizing the success of his transformative leadership.

Lessons for Future Leaders

The ConnectMeVoice case study offers invaluable lessons for aspiring leaders and organizations. It underscores the importance of visionary leadership, strategic planning, and adaptability in today’s fast-paced business environment. Van Wagoner’s journey demonstrates that with the right leadership, challenges can be converted into opportunities for growth and success.

Perry-Martel International: A Partner in Transformation

At Perry-Martel International, we believe this case study is a powerful example of our commitment to identifying and placing leaders who can drive transformational change. Our role in this success story exemplifies our expertise in understanding the unique needs of our clients and matching them with leaders who can turn vision into reality.

In an ever-evolving business landscape, Perry-Martel International stands as a trusted partner for companies seeking to navigate the complexities of executive recruitment and organizational transformation. We are dedicated to shaping the future of leadership, one successful placement at a time.


  1. What were the initial challenges faced by Chris Van Wagoner at ConnectMeVoice?
    • Van Wagoner encountered inefficiencies, a demotivated workforce, and stagnant growth initially.
  2. How did Chris Van Wagoner transform ConnectMeVoice?
    • He implemented strategic restructuring, streamlined operations, and fostered a culture of innovation and teamwork.
  3. What was the outcome of Chris Van Wagoner’s leadership at ConnectMeVoice?
    • Under his leadership, the company saw increased revenues, staff optimization, and a successful acquisition.
  4. How did Perry-Martel International contribute to ConnectMeVoice’s transformation?
    • They played a crucial role in identifying and placing the ideal candidate for the COO role, aligning the company’s needs with Van Wagoner’s skills.
  5. What does this case study demonstrate about executive search and leadership?
    • It highlights the importance of strategic executive placement and visionary leadership in organizational success.

Build your Search for Success: From the Inside Out

ottawa executive recruiters
Play Video