Guerrilla Marketing for Job Hunters 3.0

The latest strategies for job hunters revealed in this revised and updated edition

Landing the kind of role that can change your life for the good – forever – doesn’t come from playing by the old rules.

This new Third Edition features the latest job-hunting strategies for the Information Age. You’ll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in today’s hyper competitive job market with commentary from America’s top recruiters.

  • Present your skills in creative new ways that stand out in today’s hyper-competitive job market
  • Employ little-known search engine optimization tricks used by top headhunters
  • Integrated web site updated bi-weekly to remain state-of-the-moment
  • Part of the Guerrilla Marketing Series, the bestselling marketing book series

The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.

Guerrilla Marketing for Job Hunters

Guerrilla Marketing for job hunters 3.0

Foreword by DARREN HARDY, Publisher of SUCCESS Magazine

Do you know why Jay Conrad Levinson and David Perry use the word guerrilla in the titles of all their books and talks? The answer is that guerrillas pursue conventional goals in unconventional ways. Guerrillas, like the achievers who read SUCCESS magazine, have a better perspective on reality than their conventional opponents who tend to pursue their dreams by the book.

Never before have guerrillas had such a competitive advantage. In the job market, doing things “by the book” is a fairly certain path to disaster and frustration—unless you operate according to the principles and insights in this book. This book ushers you into the land
of conventional goals attained, to reality as it is, rather than as it was. It guides you to a new world that remains unknown to other job hunters—a world in which guerrillas reign supreme. It has been said that in a dog-eat-dog economy, the Doberman is king. We’re in that kind of economy right now—and the guerrilla is king.

It takes a lot to be a true guerrilla, and this book provides a lot to accomplish that goal. Wanting to be a guerrilla is part of the job, but the heavy lifting of becoming a guerrilla is in being a master of details. Where do you learn those details? The answer is in the pages ahead.

It’s not necessarily an easy answer, but it’s a correct answer. You absolutely must be aware of how the job market has changed dramatically just in the last decade. This is not your father’s generation; it is yours. But it only belongs to you if you have the wisdom and awareness of the guerrilla. You’ll gain those invaluable attributes if you soak up that wisdom and become aware of today’s realities. This book was written both to help you open doors to jobs others dream about and to show you how to get one

To many, getting the job of their dreams is close to impossible. But guerrillas are experts at learning the art of the impossible. Their knowledge of what is really happening in the job market transforms the impossible into the probable. Lightning has been captured in these pages. Minds will be changed. Lives will be changed. Light will illuminate the way.

Can all that really happen with just a book? It’s a beginning. If you’re not a guerrilla job hunter, we wish you success, but if you are a guerrilla job hunter, we predict success.

Are you ready to design your life on purpose and live the best years ever? Start right now!To your SUCCESS,

SUCCESS Magazine

Guerrilla Marketing for Job Hunters 

Back Cover Quotes

It’s rare to find an expert whose advice is novel and tangible. So much career counseling tends to be one or the other or neither. Guerrilla Marketing for Job Hunters 3.0 manages both; it’s loaded with original ideas for job seekers stuck in a rut.

New York Post

Levinson and Perry avoid the airy-fairy, none of that 50,000-foot-view stuff you’re used to reading in career books. This is down n’ dirty, practical advice for today’s hyper competitive job market.

J. Donaldson, Job Hunter, Detroit

Anyone unfortunate enough to be seeking a job in this market knows that the traditional methods can be dead ends. Here, many of the latest techniques recommended by headhunters are punctuated with war stories and step-by-step advice.

Kiplinger’s Personal Finance

An e-mail chain letter combined with a targeted Facebook ad generated leads within hours.

Christa MP, Student, Toronto

David is the most intelligent and tenacious recruiter I know, and he’s put all of his energy and more into this book. If you’re looking to effectively attack the job market with zeal and enthusiasm I’ve got only one piece of advice for you: read this book.

Jim Donnelly, Editor-in-Chief, Ottawa Business Journal

We’re in a new world. Resumes alone won’t do it. Take it from someone who stood on a street corner wearing a sandwich board of his resume in the mid-1990s “the ideas in Guerrilla Marketing for Job Hunters 2.0 are a heck of a lot easier to implement” and you won’t get laughed at anywhere near as much. Recommended reading

Peter Shankman

Most sophomore efforts are simple regurgitations of the first blockbuster hit. I’m so happy to report, it’s not true in the case of Guerrilla Marketing for Job Hunters 2.0. Packed with strategies and tactics for a 2.0 world, you’ll finally realize why the best jobs have previously gone to those under the wing of a professional. Now understanding, then applying the Force Multiplier Effect, you’ll experience your epiphany and defining moment as a job hunter. Don’t waste a minute in reading this book, twice!

Rudy Richman, VP Sales, Protus

The current state of the global job market is more challenging than it has been in over 25 years. The magnitude of job force reductions is unprecedented. Guerrilla Marketing for Job Hunters 2.0 is the most important and critical tool to use as a competitive advantage. When you think about the quantity of people that are vying for the few job openings that might exist, the job hunter must be clever and think outside of the box. This book provides ample ways to stand out head and shoulders beyond all others in a very crowded job market.

Steven O. Hanlon, President & COO

The Relationship Edge. Are you on it, in it, or over it? In business and in personal relationships of all kinds, trust is the critical element. It’s the glue that bonds all the other elements together. Without it, the relationship will diminish or die. David Perry is a trusted advisor. His book openly discusses the approaches to making right decisions and building the relationship edge. I highly recommend this read.

Steve Gordon, The Regional Group of Companies Inc.

Can you believe it? A book on job hunting that is a page-turner! David manages to turn job hunting into an energizing activity. Follow the methods laid out in David’s book, and you will actually look forward to your job search! Even if you are not looking for a job, you will want to read this book. In today’s fast-moving knowledge-worker economy, everyone needs to know how to brand and market themselves, this is exactly what David teaches you to do. One last thing: if you are an employer, you will want to try to keep this book out of your local bookstores this is not a book you will want your employees to read it will give them too many door opening ideas.

Ron Wiens, Senior Partner, Totem Hill Management Consulting Group

When the first Guerrilla Marketing for Job Hunters was published, the content was original, game changing, and outrageous. In just four years, the recommended tactics have become absolutely, undeniably necessary for success. Candidates who don’t adopt this plan are handing over their new career opportunity to the competition.

Debra Feldman, Executive Talent Matchmaker: Part Sleuth, Part Networker, JobWhiz

There’s never been a more important time than now for the unconventional, Guerrilla job-search methods in this book. To cite just one example: You’ll learn how to build a compelling new network in days that gets you sit-down meetings with decision makers who can hire you for jobs that aren’t advertised or don’t even exist yet. You will literally have no competition if you use these proven methods for creating a Guerrilla Resume, picking your target employers, and convincing them to hire you. What Jimi Hendrix was to the blues, David Perry is to job hunting. I cannot recommend this book highly enough.

Kevin Donlin, Co-Creator, The Guerrilla Job Search Home Study Course

Job hunters don’t need to be told the what’s of job hunting, they want and need to know the hows’ They are all in here and then some and, just as important, conveyed with the energy and passion of someone who not only knows what he’s talking about, but truly believes it. You will too.

Dave Opton, Founder and CEO, ExecuNet

This new book lays out a straightforward and detailed plan of attack’ for every step of a job search from planning to negotiating the offer. The insights and insider knowledge of the recruitment industry that Guerrilla Marketing for Job Hunters 2.0 offers establishes it as an indispensable tool for job seekers to land the interview and secure the job of their dreams. Going into a job search without this book would be like going into battle unarmed.

Gautam Godhwani, CEO,

This book is brilliant. Packed with stories, examples, and tactics to help you at any point in your job search this book is all about landing a real job with intense competition in a minimal amount of time. An absolute must read.

Jason Alba, CEO,

If you’re a college student looking for an internship or a recent graduate looking for an entry-level job, then you’ll understand from even a quick skim through Guerrilla Marketing for Job Hunters 2.0 that it will be as indispensable to your job search as your textbooks were for your classes. In tight jobmarkets, the competition for the best positions is especially fierce, and every candidate will be looking for an edge. If you want to get the edge over your competition, then you need to get this great new book.

Steven Rothberg, Founder, Job Board

David Perry truly understands how changes in information and communication technologies have created new opportunities and pitfalls for the job seeker. Stand out from the crowd and truly shine by illuminating your most important talents to the broadest audience in a cost effective fashion. Stop wasting time and start with this book.

Sam Zales, President, Zoom Information, Inc.

If you are ever tempted to think, I know all that, when it comes to the job search, read this book. As a former director of Career Services at a major university, this book is a humbling reminder that even experts need refreshers and new insights to stay relevant. Thanks to technology, the tools and techniques to assist with self-marketing strategies are constantly changing (evolving). This book not only allows you to stay in the game, but it helps you get ahead of the game when it comes to marketing you.

Dawn Brown

David Perry calls his co-author, Jay Levinson, the 5-star general of guerrilla marketing. Perry is the drill sergeant. He kicks butt. In the army, his squad would lose the fewest men. In the job wars, his men and women beat the opposition and gain the position. If a career victory is what you’re after, follow Perry.

Tony Patterson, Editor and CEO, SCAN/ – News Leader for the Ontario Technology Corridor

This book provides readers with valuable information that will enable them to stand above the crowd and secure the best suitable employment. A wealth of information extends into areas that I will be able to utilize in my business, because in a way, I am always applying for the job’ of being a trusted advisor to potential clients.

Milan Topolovec, BA, TEP, CLU, RHU, President & CEO, TK Group

The technology of job hunting has changed. If you blinked, you may have missed it. Unless you fully understand how-to use modern tools to-market yourself, you’ll be at a disadvantage. In this book, David reviews the old axioms of job hunting that still apply and introduces new techniques that have become just as important.

Rick Dalmazzi, President & CEO, VoIP shield Systems Inc.

Guerrilla Marketing for Job Hunters 2.0 is a must have manual for the serious career professional. David brings his strong sales perspective to the job hunt strategy. Follow his process. Don’t compromise. Leave your emotions in the bedroom and let his system’ do the work. David leaves out the fluff and academics, leaving us with fast-paced advice and lots of free go-to resources that he uses to execute the system himself. I’ll be providing a copy of Guerrilla Marketing for Job Hunters 2.0 to all my sales clients. David’s approach applies to the deal hunter as much as it does the job hunter.

Terry Ledden, Sandler Training

This much-needed sequel to Guerrilla Marketing for Job Hunters puts the tools of the Internet at the fingertips of the searcher! Advice on social networks, blogs, special web sites, and interactive promotion is laid out for all to use. In today’s troubled economy, it would pay every employee not just those who are currently looking for a job to become familiar with this book. One of the benefits of the process is that it will help you appreciate your own strengths and skills and your value as a person not a bad side effect from an exercise that is, after all, devoted to your future!

Barry Gander, Senior Vice President, CATA Alliance

David has looked at the process of job hunting in a completely out-of-the-box approach, and why not? The automotive industry says this is no longer your father’s car, so your approach to looking for a job is no longer the way your father looked for one either. It’s about the two-way street of value. Your future employer needs to value your skills just as you need to value their appreciation of them, and David’s book is about the whole process.

Allan Zander, CEO, Data Kinetics

I have been working with David as an employer and a client for the last 10 years. David has always had a singularly unique recruiting style, not the usualmethodology ofmatching a requirements check box to a resume. David dropped the conventional rules and found me someone who truly fit the environment based on common sense and has matched me to the right employer the same way. David is the first recruiter who is concerned about the whole ecosystem around the match to employee and employer, and he tells it like it is. His latest book reflects his unique approach and gives the job searcher real tools, examples, and the mental support needed when looking for employment. Very pragmatic and a how-to approach for the knowledge worker.

Charles Duffett, Senior VP and CIO Adviser, Canadian Advanced Technology Alliance

A must read. A useful and effective tool for all economic times. Once you start reading, it’s hard to put it down.

Rick M. Sabatino, Financial Director, Camp Fortune/Mont SteMarie/Fortune Cinemas/SkiBanff Norquay

You can look for a job the old-fashioned way send or upload your resume and apply for all the jobs you find online and wait, and wait, and wait some more, to see if you get a response. Or, you can be brave and try job searching differently. Given today’s job market, anyone not willing to try something different is going to be in trouble. There are fewer job openings and more candidates for every single opening. On top of that, there are more very qualified candidates for each position, and hiring managers can afford to be very selective. In order to compete, you need to stand out from the crowd and get noticed. If you don’t want to be one of those job seekers who has applied for hundreds of jobs without a single response, Guerrilla Marketing for Job Hunters 2.0 will help. This book takes you outside the job-seeking box and provides tips, advice, and tactics for job hunting. These job-search strategies really work, and the book includes real-life stories from job seekers who have successfully used them to find their next job.

Allison Doyle, Guide to Job Searching

Dave never ceases to amaze me with his ability to adapt the latest marketing trends to the job-search procedure. Bravo, Dave! This book is even better than the last one.

Mark Hanley, Director of Operations, Kingston Economic Development Corporation

The job-search paradigm has shifted, and you can either play by the new rules or go the way of the dinosaurs. The bold, cutting-edge search strategies found in Guerrilla Marketing for Job Hunters 2.0 will position you to exploit the system and demolish the competition. I know, because it’s how I coach my clients to win!

Cindy Kraft, CPBS, CCMC, CCM, CPRW, JCTC, The CFO “Coach”

It doesn’t matter how brilliant you are or how exceptional you are at your job. If you are not getting yourself in front of the right people, the hiring decisions makers, you will be overlooked. David Perry and his Guerrilla Marketing for Job Hunters 2.0 will give you the ammunition to get noticed. Don’t get lost on the battlefield, win the war.

Donato Diorio, CEO, Broadlook Technologies

This is an immensely helpful book, with the ancient wisdom of recruiters, and the up-to-date insights of two skilled Internet surfers. If you’re job-hunting, you’ll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot, myself.

Richard N. Bolles

I have been an “Apprentice”, a company President and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out of the box success stories, hands on exercises, and pearls of wisdom. Many readers will hear the words, “You’re Hired” due to David Perry, Jay Levinson and Guerrilla Marketing for Job Hunters.

Kelly Perdew

Guerilla Marketing for Job Hunters is an absolutely right on book for today’s job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I’ve seen written to date.

William J. Morin, Chairman and CEO, WJM Associates, Inc. / Former CEO of Drake, Beam, Morin (DBM)

David has written the survival guide for the new millennium professional. An intense course in self-marketing, he covers self-promotion, effective networking, e-prospecting, personal branding, the interview, negotiation, and the close. This is the fundamental sales training we all need. After reading this, you may job hunt just for the thrill of it!

Steve Panyko, CEO, CML Emergency Systems

Looking for a great job? So is everyone else and it’s a war out there! If you want to actually land that outstanding job, Guerilla Marketing for Job Hunters is THE indispensable tool for winning big time in today’s new world of job hunting. Buy this book, follow the program and expect great things.

Howard Adamsky

A must have self improvement tool for any type job seeker! Thought provoking, it will enable you to devise innovative out of the box techniques to land a new job, even in today’s fiercely competitive job market. In my opinion Perry, you have created two books in one. This should also be required reading by any sales person who is looking for creative approaches to the sales cycle. Excellent book. I highly recommend it.

Steven R. O’Hanlon, President and Chief Operating Officer, NumeriX LLC