David Perry & Perry-Martel International in the Media
For more than four decades, David E. Perry and Perry-Martel International have been featured, quoted, profiled and recognized by business, recruiting, technology and leadership media. The coverage tells a consistent story.
Perry-Martel does not approach executive search as résumé matching. The firm starts with the business problem, defines the leadership mandate, searches beyond the obvious candidates and keeps going until it finds the person capable of delivering the required outcome.
That approach has attracted attention from major business media, industry publications, authors, executives and clients across North America.
Major Business Media
The Wall Street Journal — “No Excuse For Failure” Drives Rogue Recruiter
The Wall Street Journal profiled David Perry’s unconventional approach to executive search, tracing his path into recruiting, the persistence and creativity behind difficult senior-level searches, and the “no excuse for failure” philosophy that shaped his work. The article also documented Perry-Martel’s search record and quoted clients who had used David repeatedly for challenging executive assignments. Read The Wall Street Journal profile →
The Wall Street Journal — Snack Vendor or Undercover Job Recruiter?
A second Wall Street Journal feature focused on the lengths David and other aggressive headhunters went to in order to identify executives who were not looking for jobs, including the now-famous story of David renting a snack truck to track down the technology leader a client wanted. The principle still holds: the best executive may not be looking, applying, or sitting in a database. You have to find them. Read the Perry-Martel reprint →
Chicago Sun-Times — A Recruiter’s Dream Team
When a newspaper went looking for business leaders companies would hire “in a heartbeat,” local recruiters declined the assignment. David Perry accepted. The resulting Business section feature asked him to assess six high-profile executives on leadership, adaptability, experience, character and business impact — positioning him as an executive-search expert evaluating leadership talent. Read the Chicago Sun Times article.
Fortune — Job Hunting in a Market Where the Old Rules Had Broken
During the 2009 recession, Fortune featured David Perry’s ideas on finding work when conventional job-search tactics were failing millions of people — an extension of the same thinking behind his executive-search work: markets change faster than conventional advice, and repeating what everyone else is doing rarely produces an exceptional result. Read the Fortune article →
Executive Search, HR & Leadership Media
Ottawa Business Journal — David Perry: Success Hinges on Your People
Ottawa Business Journal profiled David Perry and Perry-Martel International’s approach to executive search, identifying Perry as Managing Partner of the firm and documenting PMI’s work in technology recruiting, international assignments and leadership search. The article reinforced a principle that has remained central to Perry-Martel ever since: business performance ultimately depends on getting the right people into the right leadership roles. Read the Ottawa Business Journal article →
Manage HR Magazine
Manage HR Magazine profiled Perry-Martel International’s executive-search methodology, long-term client relationships and record of more than 1,600 executive and senior leadership placements, highlighting the Inside-Out Approach®: understand the business, leadership environment and required outcome before defining the executive needed to deliver it. Read the Manage HR profile →
Ottawa Citizen — Recruiters Adapt to Changing Requirements
The Ottawa Citizen profiled David Perry and Perry-Martel International during a period when executive recruiting was changing rapidly, highlighting the firm’s work in technology search and the growing need for recruiters to understand not only the role being filled, but the business environment, market pressures and leadership requirements behind it.
Canadian HR Reporter — The Search for High-Tech Talent
Canadian HR Reporter featured David Perry’s perspective on the challenge of finding and recruiting scarce technology talent, reinforcing Perry-Martel’s long-standing position in the Canadian tech sector and the importance of going beyond conventional candidate sources to find people with the capability to deliver.
Engineers Outlook — Hiring Leaders for an Industry 4.0 World
Engineers Outlook published David Perry’s work on how Industry 4.0 is changing leadership requirements, arguing that organizations cannot solve tomorrow’s problems using yesterday’s job descriptions as technology, AI, automation and market disruption reshape what leaders must be able to do. Read Hiring Leaders for an Industry 4.0 World
Engineers Outlook — Leadership and MES Transformation
David also wrote for Engineers Outlook on leadership and execution around Manufacturing Execution Systems, reinforcing a core Perry-Martel principle: technology transformation is rarely just a technology problem — it is a leadership, alignment and execution problem. Read the Engineers Outlook article →
Recruiter Startup Podcast — David Perry on Executive Search and Mission-Critical Hiring
On the Recruiter Startup Podcast, David Perry discussed why executive search should begin with the business outcome, not the résumé; how to define success before starting the search; and why mission-critical hires require a methodology built around evidence, fit and results rather than candidate volume. Watch the Recruiter Startup Podcast →
Recruiter Hangout — David Perry on Executive Recruiting, the Inside-Out Approach® and Finding Leaders Who Deliver
On Recruiter Hangout, David Perry discussed the research and business analysis behind executive search, why the strongest candidates are often not actively looking, and how Perry-Martel’s Inside-Out Approach® starts with the company, the market and the required outcome before defining the executive needed to deliver it. Watch the Recruiter Hangout interview →
Technology, Innovation & Canadian Capital Formation
Perry-Martel’s national technology executive search work is backed by decades of recruiting assignments across software, SaaS, telecommunications and advanced technology, supported by client references, industry relationships and published media coverage. That work now connects to a broader Canadian technology challenge through Canada Flowthrough Shares, founded and led by David Perry to advocate for extending Canada’s Flow-Through Share mechanism to qualifying technology companies and unlocking more private Canadian risk capital for startups and scaleups.
Ottawa Business Journal — Flow-Through Shares for Technology
In an Ottawa Business Journal op-ed, David Perry argued that Canada’s Flow-Through Share mechanism could be extended beyond mining to technology, connecting capital formation to Canadian ownership, commercialization and the ability of growing companies to attract the leadership required to scale. OBJ later covered the campaign’s post-budget strategy and identified Perry as Managing Partner of Perry-Martel International and lead organizer of Canada Flowthrough Shares. Read the op-ed → | Read the follow-up coverage →
Canada Flowthrough Shares
Canada Flowthrough Shares brings together business, technology, tax, legal and investment voices around one central question: how can Canada use more private Canadian capital to help Canadian technology companies build, scale and remain owned here? The initiative grew out of Perry’s decades working with Canadian technology companies and observing the recurring gap between world-class innovation and the capital required to commercialize and scale it. Explore Canada Flowthrough Shares →
2024 Construction Agency of the Year
Perry-Martel International was named 2024 Construction Agency of the Year by Prestige Awards Canada, recognizing the firm’s work recruiting senior leaders for construction, engineering and related organizations. Perry-Martel’s approach goes beyond technical background to identify leaders who can execute strategy, develop people, manage risk and produce measurable business outcomes. Read the award announcement →
Marquis Who’s Who
David E. Perry has also been recognized by Marquis Who’s Who for a career spanning executive recruitment, leadership consulting, publishing, entrepreneurship and the development of recruiting methodologies used by Perry-Martel International. Read the Marquis Who’s Who announcement →
Most Promising Leaders to Watch
David has also been featured in leadership media examining his work in executive search, recruiting methodology and business leadership. View the cover story →
Published Authority
David Perry has written or co-written books on executive recruiting, hiring, leadership and career strategy, extending the same ideas that underpin Perry-Martel’s search methodology.
Hiring Greatness
Hiring Greatness argues that executive searches should begin with the business outcome, not the vacancy. The foreword was written by Carl Albert, Chairman and CEO of Fairchild Venture Capital Corporation, after working with David on executive searches for three companies and observing his work firsthand. Explore Hiring Greatness →
Executive Recruiting For Dummies
Published by Wiley, Executive Recruiting For Dummies turns decades of executive-search experience into a practical framework for defining, finding, assessing and securing senior leadership talent. Its foreword was written by Timothy Keiningham, PhD, after experiencing David’s search methodology firsthand. Explore Executive Recruiting For Dummies →
Guerrilla Marketing for Job Hunters
David co-authored multiple editions of Guerrilla Marketing for Job Hunters, turning recruiter insight outward to show job seekers what employers notice, what gets ignored and how unconventional tactics can create visibility. The series generated significant media attention and helped establish the “Guerrilla Dave” approach. Forewords included contributions from Dave Opton, Darren Hardy and Jay Conrad Levinson, who described David’s earlier work as being written “from the inside out.”
Career Guide for the High-Tech Professional
Written for technology professionals navigating a rapidly changing employment market, Career Guide for the High-Tech Professional included a foreword by Jay Conrad Levinson, who said David had written the book “from the inside out” because he understood hiring from the employer’s side as a professional headhunter — language that foreshadowed Perry-Martel’s later Inside-Out Approach®.
Revolutions Need Leaders
Revolutions Need Leaders examines how the Fourth Industrial Revolution has changed leadership and recruiting, bringing together Perry-Martel’s thinking on leadership outcomes, executive assessment, search strategy and the 1:3:8 Leadership Lens: One Outcome. Three Critical Abilities. Eight Observable Behaviours. Explore Revolutions Need Leaders →
What the Coverage Has in Common
Different publications have focused on different parts of the story — persistence, unconventional search tactics, leadership, hiring methodology, technology transformation and career strategy — but the underlying idea has remained consistent for more than four decades: start with the outcome. Understand the business and the people already inside it, define what the incoming leader must actually accomplish, then go into the market and find the person capable of doing it whether they are looking for a job or not. That is the thinking behind Perry-Martel’s Inside-Out Approach®. Learn about the Inside-Out Approach®
Need a Leader Who Isn’t Going to Apply?
The executives capable of changing a company’s trajectory are rarely waiting for another job posting. Perry-Martel International has been finding those people since 1988, recruiting senior leaders across technology, real estate, construction and engineering in Canada and the United States. If the mandate matters, start with the outcome — then find the person who can deliver it. Talk to Perry-Martel →